Authentic Coach Small
 |
NEW AUTHENTIC COACH OCCASION RABBIT FUR SMALL HANDBAG (Heather) Limited Edition
List Price:  |
DescriptionThis adorabe luxurious fur handbag combines a modern profile with Coach's timeless detailing, making this adorable handbag your favorite occasion bag! Coach retail $398+tax. ~Guaranteed Authentic Coach~ |
How to Differentiate Your Business with Authenticity
Copyright (c) 2009 OnlineBizU.com
I had lunch several years ago with a colleague in a networking group. We talked about many things and were trying to get to know each other so that we could better understand what might make a great referral for the other. One of the things he told me caused me to chuckle because it was so true, but it seemed to surprise him somewhat.
He told me that he liked my website because I was straight-forward, to the point and I just "put it all out there". By that he meant that I outlined what I do, how I do it, the benefits of what I do, and that I let the visitor decide to either buy into it or not. Amazingly enough, I'm not attached to whatever decision my visitor makes. I didn't waste any time trying to convince visitors that I was always the right choice, regardless of circumstance. However, if the visitor does "buy" into what I'm offering, they have ample opportunities to get on one of my lists and/or purchase something from me.
My response to his observation was that, as a small business owner, I had the responsibility of discouraging as many people as possible from wanting to do business with me. In times of recession, this must seem like a crazy philosophy.
Here's my belief: I'm not out to sell my services or my products to the world, nor do I want to sell my services to everyone. I only work with clients who meet my ideal client profile and only market to those in my target market. Period. And, that's only a very small chunk of the world. Why? Because I truly believe that there's enough business for everyone.
I love my business and my life so much more when I work exclusively with clients that I love. I do that through what I call the WYSIWYG approach, or "What You See is What You Get." I am who I am and let that center of authenticity come through in all that I do--my speaking, my writing, my website, my coaching, my personal interactions.
If you don't "buy" into the business that is me, that's wonderful! You can continue your search for a coach/consultant/infomarketer that better meets your needs, and I still have room in my practice for clients that I'd love to work with. If you do "buy" into what I do and who I am, you're doing it because on some level, you're buying into "Donna the Person", and the good, bad, and ugly that accompanies that.
As a middle-aged woman, I'm comfortable in my own skin and have stopped trying to change aspects of myself that others might not like or be offended by. Being myself for a living is so much easier than trying to live up to an image (or create an image) that doesn't really exist.
When working in higher education, I always felt that I was split in two halves, Donna the Human Being and Donna the Housing Administrator. Rarely did the two Donnas meet -- they were almost separate personalities, and quite frankly, Donna the Human Being (my true self) didn't really care for Donna the Housing Administrator at all. I now know why I felt so exhausted in that position, as I was living two lives, and I really hated one of those.
The creation of my own business -- and my own set of rules -- has freed me to be me -- and probably saved me thousands in therapy fees.
My role model in life is the late Ann Richards, former governor of the great state of Texas. Ann was bold, brave, humorous, bright, and embodied the best in a Southern/Texas woman, and made no bones about that. Long ago I decided to embrace my being a "southern girl from the sticks" (English translation--lived in the country in a small East Texas town) rather than trying to make myself over into something more palatable to a wider group.
A former client used to get the biggest kick out of the stories I would tell her about living in a small east Texas town while at the same time telling me I needed to move away from there to a more civilized place. I told her if I moved, she would lose her great source of funny stories that she could incorporate into her speeches, and I would lose what makes me "me."
As a small business owner, how can you incorporate "you" into your business so that your ideal clients are naturally drawn to you? Are there gifts and natural talents that you possess but don't acknowledge? In your business, share your story, or the reason you do what you do. A very rewarding way to run your business is to be yourself for a living and play to your gifts. Most importantly, it's what makes your business distinct -- and helps you stand out in a sea of small businesses.
About the Author
Online Business Coach Donna Gunter helps baby boomers create profitable online retirement businesses by demystifying the steps needed to successfully market a baby boomer business online. Would you like to learn the specific Internet marketing strategies that get results? Discover how to increase your visibility and get found online by claiming your FREE gift, TurboCharge Your Online Marketing Toolkit, at ==> http://www.OnlineBizU.com
Authentic Marketing - One Coach's Story: From Confusion to Clarity
 |
 BEAUTIFUL SMALL COACH HANDBAG PURSE AUTHENTIC RARE  US $32.00
|
 COACH SMALL BROWN LEATHER PURSE 100AUTHENTIC GENTLY USED US $7.74
|
 COACH Authentic Optic small hobo purseM04Q 1850 US $5.99
|
 NEW COACH WRISTLET BLACK AUTHENTIC SMALL SIGNATURE C Black Strap US $79.99
|
 AUTHENTIC COACH SMALL HANDBAG SEQUINS NWT $188 US $80.00
|
 Authentic Coach small shoulder bag US $60.00
|
 Coach Gold Satin Small Tote Authentic US $25.00
|
 AUTHENTIC COACH SOHO SIGNATURE STITCHED SMALL HOBO US $39.99
|
 NEW AUTHENTIC COACH SMALL NEOPRENELEATHER E W ZIP SHOULDER BAG FS6214 US $69.99
|
 Pre Owned Authentic COACH Bag CLEAN Small Black Bag With Silver Buckle US $50.00
|
 100 AUTHENTIC Coach Small Black Leather Hobo Bag US $39.95
|
 small red coach bagauthentic US $30.00
|
 Authentic COACH Signature Light Cream Small Handbag US $21.50
|
 Authentic Coach Black Leather small handbag US $50.00
|
 AUTHENTIC COACH BLACK LEATHER SMALL HANDBAG 3551 GREAT CONDITION US $89.95
|
 coach signature black small handbag authentic US $15.00
|
 Black Authentic Coach handbag Small Smoke Free Pet Free Home US $45.00
|
 AUTHENTIC COACH WHITE AND BROWN SM HOBO HANDBAG PURSE US $19.99
|
 COACH AUTHENTIC SMALL BROWN SIGNATURE HANDBAG US $9.99
|
 Authentic Small Brown Coach Bag US $29.99
|
 Authentic Coach Small Fabric Signature Black Handbag EUC US $24.99
|
 NWT Authentic Coach Kristin OPA Ikat Small Hippie Handbag Purse US $129.00
|
 AUTHENTIC COACH PEBBLED LEATHER SMALL HANDBAG US $40.00
|
 AUTHENTIC COACH SMALL PATCHWORK HANDBAG US $38.00
|
 AUTHENTIC SMALL COACH HAMPTONS SIGNATURE REVERSIBLE BLACK TOTE BAG 1893 US $22.75
|
 Authentic Coach Small Tote Bag US $39.99
|
 Authentic Coach small C signature with many pockets US $9.99
|
 Authentic Coach Small Brown and Black Handbag US $45.00
|
 Coach Signature Authentic Small Handbag US $75.00
|
 Authentic Coach Small Tote US $50.00
|
 Black Coach Purse small Authentic US $30.00
|
 Coach authentic small purse US $19.99
|
 Authentic Coach Beige Brown Monogram Canvas Small Handbag US $59.00
|
 Authentic COACH GENUINE LEATHER SMALL WRISTLET F45651 Lilac US $79.00
|
 Stylish Authentic Coach Pink Tweed Vachetta Leather Trim Small Bag Style 8146 US $75.00
|
| Powered by phpBay Pro |
 |
AUTHENTIC Coach Optic Signature SMALL TOP HANDLE/COSMETIC POUCH 42146
|
 |
Authentic Coach Soho Leather Flap Satchel
Sale Price: $99.99 |
 |
Coach Black Mini Signature Small Dog Collar #60364
|
DescriptionGUARANTEED 100% AUTHENTIC or YOUR MONEY BACK!! |
 |
Coach Green Mini Signature Dog Collar Small Engravable 60364
|
DescriptionCoach Green Mini Signature Dog Collar Small Style # 60364. |
 |
Designer hot pink polka dot black iphone 4 case
Sale Price: $3.99 |
Descriptioniphone 4 case retail packaging top quality |
 |
Authentic Coach Black Pebbled Leather Duffle Shoulder Bag 15064
List Price: |
DescriptionThis Coach Duffle Bag is made with genuine black pebbled leather with zippered top and accented with silver hardware. The exterior included a zippered pocket with small leather pull tag. The white contrast stitching shows well on this elegant bag which can be used for casual, business or formal occasions... |
 |
NEW AUTHENTIC COACH JULIA CARD SKINNY CASE (Purple)
List Price: |
DescriptionFashionistas will love this Coach Mini Skinny card case. The Perfect Coach Accessory. Retail $48+tax. ~Guaranteed Authentic Coach~ |
|
NEW AUTHENTIC COACH OCCASION RABBIT FUR SMALL HANDBAG (Heather) Limited Edition
List Price: |
DescriptionThis adorabe luxurious fur handbag combines a modern profile with Coach's timeless detailing, making this adorable handbag your favorite occasion bag! Coach retail $398+tax. ~Guaranteed Authentic Coach~ |
 |
NEW Authentic Coach Signature SMALL DUFFLE SHOULDER BAG (Black/Silver)
List Price: |
DescriptionThe Duffle became the height of chic in 1973, de rigueur for New York fashion editors and stylish women everywhere. Distinctly Coach, this iconic designs being reissued in a limited edition. Its compact and surprisingly chic, in elegant Signature jacquard with leather trim... |
 |
NEW AUTHENTIC COACH POPPY LUREX SIGNATURE SMALL COIN PURSE WALLET (Light Khaki/Petal)
Sale Price: $68.00 |
DescriptionFashionistas will love this Coach mini coin purse wallet, featuring adorable Lurex signature fabric and front push lock pocket. The Perfect Coach Accessory. Retail $68+tax. ~Guaranteed Authentic Coach~ |
