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Coaches Profit Wheel - 90 Days to Your First Client
You have all the tools available to succeed as a life coach - if you take action. You should have a step by step strategy to attract your ideal client, quickly & easily create products that provide real solutions that your market is ready to purchase, as well as fully book your coaching practice.
The tools listed below are essential to communicating your solution to the needs of your ideal clients:
1. Blog - Your blog is like your virtual home office where you have a platform to engage your audience in the conversation around what they think, feel and the action they take towards your solution.
2. Articles - Publishing articles is your means of outreach to your ideal prospect. Each article captures the attention, develops interest, heightens desire to a point where you end your article with a call to action - which is your resource box that should lead them to a single option landing page that makes an offer in exchange for the visitors name and email address.
3. Landing Page - There should be a series of landing pages. One should engage with your visitor about how they think & feel and make them a single offer of a gift in exchange for them taking action by giving you their name and email address. The next landing page upon subscribing is a "thank you for subscribing your free gift is on it's way" and also makes an offer for an entry level product to your coaching message. And, there is a thank you if they decide to purchase and one if they decide not to purchase that makes a different smaller offer or maybe an offer for an affiliate partner.
4. Entry Level Products - These are small actionable pieces of your coaching message in the form of audio or video recordings or short ebooks that simply solve a common problem or challenge for your ideal client; priced low enough that most people won't have to think twice about saying yes to the solution.
5. Email List - Your list is the beginning of a beautiful relationship. It is really important to communicate like a real person and communicate often. Your regular emails will go a long way to build a community of loyal followers that are willing to purchase your solutions.
6. Teleseminars (telecourses, masterminds, group coaching) - both free & paid. These group events allow you to take your message to many. It's much more profitable for you to connect with a small group and allows you to share your coaching solutions at a lower price for your clients than your one to one coaching.
7. Internet Radio - This is a lot like articles except of course, you are engaging the sense of hearing instead of seeing. It's an other form of out reach that should draw them into take action with you on some level. This is also an effective community building tool - your voice and personal interaction.
8. Live Speaking Events - Preparing and delivering your signature speech will give you many opportunities to reach both small and large groups of your ideal client - even if for free - to promote your coaching solutions and invite them to take action.
9. Social Networking, Discussion Groups & Forums - The Internet gives you wonderful opportunities to make international connections with your ideal prospects to build community, as well as research the needs of your marketplace.
10. Product Creation - Everything that is a part of the Coaches Profit Wheel in 1-9 of this list makes up your product creation - each item plays a part in research or makes up the actual product itself. The key to product creation is re-purposing the many ways you delivering your coaching solutions. Mastering this final step is the key to profitability in your coaching business.
One to one coaching should be the final entry point in your ideal clients engagement with you. If you have laid the groundwork with the above steps you will create higher perceived value for your coaching solutions and be able to charge more per hour and coach fewer hours while providing your solution to more people that begin with your entry level solutions.
About the Author
Let me invite you to begin educating yourself with my 6-week e-course that lays out a simple, yet powerful action plan to harness the power of Internet Marketing to build a lucrative coaching business, and and create passive streams of income at
Building Your Coaching Business
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